Fit Because
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Fit Because Podcast

Seeing life through the eyes of fit people so that you live a fit life yourself with Jenn Zerling, Fitness and Age Management Expert and International Health Advocate and George Veater, entrepreneur and 6-Time Rodeo Champion.


Jenn “JZ” Zerling


Jennifer “JZ” Zerling loves fitness and lives by her personal mission statement, Maximize Your Potential by Optimizing Your Health! She’s earned a master’s degree in Kinesiology, maintains multiple certifications (personal training, biomechanics, spin, nutrition, yoga), and has helped develop several fitness-related businesses.


JZ invested five years directing the fitness and nutrition department at Cenegenics Beverly Hills, an age management clinic, working with high net worth clients worldwide. She spent another five managing medical weight loss clinics for Lindora Medical in Southern California. And two developing and operating a successful corporate wellness program for South Bay BMW.


JZ also worked in fitness and general management for The Sports Club Company. There she was given the unique opportunity to launch a five-star boutique health club in the heart of Beverly Hills. JZ was the point person for everything from assembling a competent, proactive staff to choosing the equipment.


Today, JZ runs her own brand JZ FITNESS and independently contracts with various companies including Optimal Medical Group, Stay Fit Housing, Caligenix, Health Made Simple, and Orangetheory Fitness. JZ also develops the High School fitness program for Matthew McConaughey’s non-profit foundation, Just Keep Livin. All of this and JZ still finds the time to work with her own private clients in personal training, corrective exercise techniques, and nutrition coaching.


JZ is a fitness presenter at national conferences and loves educating the masses. Her fitness and nutrition writings can be found on, JZ Fitness Nutrition app (available on iTunes and Android), and in her popular book Breaking the Chains of Obesity: 107 Tools. You can also catch JZ’s fitness and nutrition knowledge in many of your favorite outlets including Shape Magazine, Huffington Post, E! News, and more.


JZ is fit because “no matter how tough the challenges of life get, I know that I will always cross every finish line with the right mindset and persistent belief in my abilities.”


Connect with JZ:


George Veater

George Veater is a 51-year-old entrepreneur, business owner, cattle rancher, and professional Saddle Bronc Rider who resides in Coarsegold, CA. He is the proud father of four fantastic children and four, even more amazing, grandchildren.

As a business creator and owner, George has built a very successful Advisory Business serving over 750 high net worth clients. His annual seven-figure income solidifies his spot in the top 1% of the top 1% of all advisors in his industry.

George also owns and operates Veater Ranch, a commercial cattle ranch in the Sierra Nevada Mountains. All cattle work on the ranch is done on horseback and with the use of working cattle dogs. Day to day operation is managed with heritage and tradition as its core values. George and his partner, Joe Willoughby, run and manage approximately 100 mother cows year round and another 300 yearlings from October through June. Currently, there is an aggressive improvement program on the ranch which has resulted in clearing approximately 1,000 acres of brush over the past 12 years. Most of the work being done by George himself, who owns three bulldozers.

Rodeo has been an important part of George’s life since he was a teen. He even still rides! Here are a few of his accomplishments:

1994: Reserve Champion CCPRA
2001 PRCA circuit Champion
2007 SPRA World Champion
2007 CSPRA Canadian Champion
2010 SPRA World Champion
2010 CSPRA Canadian Champion
2015 CCPRA Champion
2015 SPRA World Champion

George is fit because “I love a great workout for both my body and mind.”

Connect with George:


Ready to make a change?